iart interactive ag » Verkehrshaus Luzern

Road Traffic Hall at the Swiss Museum of Transport

Dominik Marosi — Tue, 12 May 2009 14:02:47 +0000

In the newly designed Road Traffic Hall at the Swiss Museum of Transport media stations with touch screens make it possible to explore themes relating to road traffic through texts, images, films and games. Installations with projections offer an insight into visions of mobility in the past and today. Multimedia stations allow visitors to take rides that would be too dangerous to experience under real road traffic conditions. iart was responsible for the media planning and coordination of the tender of production.

The new building by Gigon/Guyer has two floors and a total exhibition space of 2000 m2. The façade is covered with road signs on three sides. Inside the building, visitors find a high-rise rack with more than 80 vehicles that can be individually presented to them by a parking robot if they wish. Visitors can also experience a crash test for themselves or watch car restorers at work. A number ‘islands’ on themes like mobility and road safety provide information about road traffic today and offer visions of its future development.

The ‘Tubes’, which are around four meters high and two meters wide, while narrowing towards the middle, are one particularly eye-catching feature of the exhibition. If visitors lie down and look upwards, they can see the heaven or hell of future transport. Videos that atmospherically conjure up future visions of mobility are projected onto the surface of each cylinder. The videos were created by students at the Lucerne School of Art and Design.

Mobility visions are also the topic of the interactive ‘glass projection’. Old and new visions of mobility, like cars running on tracks or in the air, as well as new transportation and parking systems, are shown as animated films, which can be selected by moving a slide bar. They are projected onto four glass panels, one behind the other.

In the ‘Formula 1 Box’, visitors can experience a car race from the viewpoint of the racing driver by means of a projected film and soundtrack. By pressing a buzzer, they can alter the perspective on the projected race track. The engine noises get louder, the race starts and the pounding of the driver’s heart fills the whole room.

Project description for download

Article in Archithese 1.2010 on page 52-55
Article on “Zisch” (Neue Luzerner Zeitung online) from June 26, 2009 (with video)
“Riesensetzkasten mit Autos” (Article on NZZ online from June 26, 2009)

Swiss Museum of Transport — Road Traffic Hall
Permanent exhibition, Opening: 27 June 2009

Customer and Client
Swiss Museum of Transport

Services iart
Outline planning
Project planning
Implementation planning
Coordination of placing
Production monitoring
Research and production of content

Media
Interactive media installations
Video installations
Interactive projections

Project Partners
oos ag, Exibition design
tegoro solutions ag, Realisation of media installations
across the line ltd., Content

Project Duration
1 year

[See post to watch Flash video] [See post to watch Flash video]

Different information islands cover a wide range of topics regarding road transport

Formula-1 Simulator

Section on energy – different kinds of rock are used to tell about various energy sources

This race can be won by giving the right answers to questions posed on the screens adjacent to one of the tracks

Two Tubes, in which art videos about the future of mobility are shown that can be watched lying down under the tubes

Video projection inside a tube

The exibition is meant for visitors aged between 9 and 99

Façade of new building

Media Factory — Permanent Exhibition at Swiss Museum of Transport

admin — Thu, 03 Jul 2008 17:10:20 +0000

For the Swiss Museum of Transport iart conceived and planned an interactive multimedia system on the operating methods and processes of television and broadcasting studios. The exhibition areas ‘Production’, ‘Selection’ and ‘Distribution’ exemplify three steps in the production of TV programmes by SRG SSR idée Suisse, a Swiss TV and radio broadcasting station.

Among other media installations, there is a TV studio where visitors can act as producers and moderators themselves and create their own TV show. All performances and productions are presented live on screens in the exhibition and can be saved to be shown on the Internet. The producers decide where their content shall be presented. Through the bar code on the ticket, the system automatically relates the content to the visitor who produced them.

Project description for download

Media Factory — Permanent Exhibition at Swiss Museum of Transport
Media Factory
Permanent exhibition at the Swiss Museum of Transport, Lucerne
Opening: 2008

Client/Customer
SRG SSR idée suisse
Swiss Museum of Transport, Lucerne

Services iart
Concept, planning and programming of the media

Media
ID-terminal with barcode-reader for personalisation
Video installation with 94 screens
Interactive media installations
Internet portals
Webpage with personalised log-in, linked with CMS
Content Management System (CMS)

Project Partners
BellPrat Associates AG, Content and design
tegoro solutions ag, Realisation and installation of media

Project Duration
10 months

Exhibition Area
580 m2

[See post to watch Flash video]
Watch the video in HD onYoutube

Control desk with touchsreen for the director

The greenscreen allows for visitors to be put in front of different backgrounds

View from the news anchor’s desk to the control desk

At the media gas station, visitors can download the contents they produced

Overview of the media factory

The section ’selection’ shows the multitude and variety of content on different topics

SRG SSR idée suisse

JeannineSpozio — Fri, 23 May 2008 08:38:03 +0000

For the permanent exhibition ‘Media-Factory’ at the Swiss Museum of Transport in Lucerne iart conceived and planned 2008 an interactive multimedia system on the operating methods and processes of television and broadcasting studios.

Webpage SRG SSR

Projects
Media-Factory — Permanent Exhibition at Swiss Museum of Transport, Lucerne 2008

Swiss Museum of Transport Lucerne

JeannineSpozio — Fri, 23 May 2008 07:26:33 +0000

iart worked several times on the media planning for the Swiss Museum of Transport in Lucerne.

Webpage Swiss Museum of Transport Lucerne

Projects
‘i-factory — Understanding Information Technology’ at the Swiss Museum of Transport
Road Traffic Hall at the Swiss Museum of Transport 2009
Media Factory — Permanent Exhibition at Swiss Museum of Transport, Lucerne 2008

Daniel Lüthi

admin — Wed, 09 Apr 2008 12:18:28 +0000

Media planner
Interaction designer and MAS Scenography ZHdK

Daniel Lüthi is a multimedia producer and interaction designer and is responsible for media planning at iart since January 2008. He has the Master of Advanced Studies in Scenography from Zurich University of Arts.

daniel.luethi@iartinteractive.com

Current Projects
Historisches Museum Basel
Imufin Mall

Completed Projects
i-factory — Permanent Exhibition at Swiss Museum of Transport
Schaffhausen im Fluss — Permanent Exhibition at Museum zu Allerheiligen (Part 3)
Media Factory — Permanent Exhibition at Swiss Museum of Transport
Kartause Ittingen — Projection on 3D Model and Interactive Books
Children’s Science Park in Shanghai
Air Traffic, Swiss Museum of Transport, Lucerne