Shopping Centre Stücki, Basle — Corporate Lighting, Signage, Advertising Space, Mall Illumination
The largest expanse of LED ceiling lighting ever installed in a shopping mall and the 15-meter high LED displays on the shopping centre’s towers, which resemble bar codes, are not on sale in any shops. Neither are the digital media pillars and the static signage in the Mall. They are new products especially developed by iart interactive for the new building’s exterior and interior. They are intended not just to perform their primary function but also to turn shopping into a pleasant experience. Nowadays, people expect shops to be more than places where they merely make their purchases: they want to feel good, to have exciting experiences and to be given direction. In the ‘Stücki’ Shopping Centre, iart interactive’s light and media concept makes a significant contribution to achieving this. In creative cooperation with the architects, Diener & Diener, iart developed a multimedia approach that completes the architectural and communications concept by providing both scenographical elements and a narrative.
Read More
