Together with hg merz architekten museumsgestalter, iart conceived and planned the media installations for the New Mercedes-Benz Museum in Stuttgart, which was designed by the Dutch architects UN Studio, van Berkel & Bos.

An audio guide system, large-scale projections, odour, sound and light installations, films and racing car simulators contribute to the communication of the exhibition’s content and its staging. Two of the highlights are the films about Mercedes-Benz that are projected from the lift cabins and the media ring that shows Mercedes-Benz cars being used in their original locations throughout the world.

Project description for download

New Mercedes Benz Museum
Mercedes Benz Museum
Permanent exhibition, opening: 19 May 2006

Customer
Daimler Chrysler Immobilien (DCI) GmbH

Client
hg merz architekten museumsgestalter

Services iart
Concept and Planning of the exhibition media

Media
90 multimedia installations: over size projections, odour,
sound and light installations, films and racing simulators,
2500 audio guides (produced by HP)

Project Partner
hg merz architekten museumsgestalter, Exhibition design

Project Duration
4 years

Exhibition Area
16 500 m2

The new Mercedes Benz Museum

‘Time travel’ projected out of the lifts in the atrium of the museum.

The ‘media ring’ showing Mercedes Benz cars from all over the world.

The mobile audio guide with information about the exhibits.