iart developed and realised the master plan for the façade, signage, lighting and advertising spaces of the new ‘Stücki’ shopping centre in Basel.

To accentuate the architecture of Diener & Diener, the upper part of each tower is channeled into a 15-meter high LED display. These change their appearance depending on the needs of the Mall and its shops: patterns, text messages or images appear in a 17 x 17 cm pixel pitch with differently sized vertical hiatuses.
In the foyer, a wall installation with backlit boxes that serves as a platform for advertisements reacts to visitors’ movements with different light intensity. This “advertising wall” can also be used for an all-over performance, e.g. at special events. A discreet “light show” animates the wall, thus heightening visitors’ awareness of the advertising messages.

Indoors, the ceiling lighting partially illuminates the space in a structural way that serves practical as well as scenographical purposes. The entire ceiling is covered with a cylindrically shaped grid. In certain areas several cylinders have lighting elements inserted, creating either rings or circularly shaped fields of light. In all, 757 downlights and 21,297 LEDs have been installed.

In every part of the Mall, visitors can obtain orientation assistance and information via static and digital signage: in the underground garage, in the transition areas and along all the pathways. This includes the wall signage in the underground garage, the rings with pictograms that have been installed on high and the digital columns for information and advertising purposes.

For the latter purposes, iart interactive developed the idea of columns with flexible content that have an impact even at a distance. Optionally, they can be used to introduce rhythm into the space or to stage a show, for example by taking on a colour that changes dynamically in response to visitor flows or other factors. This is enabled by high definition monitors placed in vertical position one above the other. Thanks to the hardware chosen and the specifically customised software, the columns are directly controllable, centrally administrable and suppliable with a wide variety of media: text, images, video or Internet and TV content that is transmittable in real time.

The columns are placed along the pathways in such a manner that information is always within visitors’ field of view. In order to optimise the planning of the Mall and, for example, to test the best spatial placement of the columns, iart developed an interactive virtual 3D model, which was used during the building phase.

Press reports in English:
Highway on page 13

Shopping Centre Stücki, Basel
Corporate Lighting, signage and advertising spaces

Customer
Tivona Eta AG, Basel

Client
HRS Hauser Rutishauser Suter AG

Architects
Diener & Diener Architekten, Basel

Services iart
Idea, concept, design, planning of illumination and media, including static/digital signage and advertising spaces

Fields
Signage
Advertising space
Corporate lighting
Corporate naming
Mall lighting

Realisation (together with iart)
Leurocom, Installation of LED façade
Regent Beleuchtungskörper AG, Realisation of lighting
Westiform AG, Static signage
tegoro solutions ag, Installation and controlling of media installations

Project duration
2 years

LED façade

Media columns in the mall

Static signage

Ceiling lighting

Part of ceiling lighting

Interactive advertising wall

Signage in garage

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