Expo 2005 Aichi, Japan — Swiss Pavilion
iart developed the media for the Swiss Pavilion at the World’s Fair Expo 2005 in Aichi, which the group ‘Panorama2000′ designed as a mountain.
‘Panorama2000′, of which Valentin Spiess was a member, filled the Swiss Pavilion with a mountain that, on the surface, confirmed all the clichés about Switzerland but that in fact, through exhibits from various Swiss institutions, enabled visitors to immerse themselves more deeply in Swiss cultural history, environmental research and technological development.
A special feature was the audio guide in the shape of a used Swiss military torch equipped with the latest electronics, which provided visitors with sounds or information about the exhibits lit up by the torch. The descent through the valley accompanied by sounds from Switzerland’s mountain world harmonised with the three-dimensional image of the mountain. iart was also responsible for the pavilion’s technical management.
Project description for download
Expo 2005 Aichi, Japan — Swiss Pavilion
Temporary exhibition, Duration: 25 March – 25 September 2005Customer
Presence Switzerland, Swiss Federal Departement of Foreign AffairsServices iart
Concept and planning of the multimedia installations and
the guide system (custom design torches)
Realisation in cooperation with Kunstumsetzung GmbH Audioproduktion
Technical management of the pavilionMedia
1000 Audioguides tegoro c100 (Custom Design Torches)
Atmospherical sound installations
Video installations
ProjectionsProject Partners
Group ‘Panorama2000′ (Ursula Freiburghaus, Claudia Müller, Julia Müller, Andreas Reuter, Dominique Salathé, Valentin Spiess, Roman Bleichenbacher, Juri Steiner, Monica Studer, Christoph van den Berg, Volker Trommersdorff, Pius Tschumi, Emanuel Tschumi), Concept
tegoro solutions ag, Technical realisation and installationProject Duration
1,5 yearsExhibition Area
1300 m2

A Swiss scenery with sounds of the mountains.


The mountain being installed.

An original Swiss military torch served as an audio guide and activated the exhibition light, which was locally connected to groups of exhibits.

Inside the mountain ca 100 exhibits from various Swiss institutions were displayed.



