iart planned the media for the newly built Hall of Road Traffic (Halle Strassenverkehr) at the Swiss Museum of Transport and coordinated their positioning. The new building by Gigon/Guyer has two floors and a total exhibition space of 2,000 m2. The façade is covered with road signs on three sides. Inside the building, a high-rise rack with more than 80 vehicles awaits visitors. The vehicles can be individually presented by a storage robot. Visitors can experience a crash test, watch cars being restored to their former glory and find out about the latest trends in automotive technology. Other exhibition areas on themes like mobility and road safety provide information about today’s road traffic and present visions of its possible future development.

One eye-catching feature of the exhibition are the so-called ‘Tubes’, which are four meters high and two meters wide. From a ‘daybed’, visitors look up into the tubes and see the heaven or hell of future transport. These future visions are videos – projected on the upper surface of the cylinder and visible from the inside – created by students at the Lucerne School of Art and Design.

Mobility visions are also the topic of the interactive ‘glass projection’. Old and new visions of mobility, like cars running on tracks or in the air, new transportation and parking systems, are projected on four glass panels, one behind the other. The related videos can be selected by a slider.

In the ‘Formula 1 box’, a car race is recreated with a real racing car combined with projected images and engine sounds. If visitors push a button, the projected images change, the engine sound fades away and the sound of the driver’s heartbeat fills the room.

Article in Archithese 1.2010 on page 52-55
Article on “Zisch” (Neue Luzerner Zeitung online) from June 26, 2009 (with video)
“Riesensetzkasten mit Autos” (Article on NZZ online from June 26, 2009)

Verkehrshaus der Schweiz, Halle Strasseverkehr
Permanent Exhibition
Opening: 27 June 2009

Project duration
1 year

Customer/Client
Verkehrshaus der Schweiz

Services iart
Outline planning
Project planning
Implementation planning
Coordination of placing
Production monitoring
Research, content production

Media used
Interactive media stations
Video stations
Interactive projections

Project team iart
Sarah Hofer, Project management and media planning
Valentin Spiess, Coaching
Dominik Seitz, Project development
Anna Pfeiffer, Content research and production
Patrick Meister, Programming

Partner
oos ag, Exibition design
tegoro solutions ag, Realisation of media
across the line ltd., Content

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Different information islands cover a wide range of topics regarding road transport

Formula-1 Simulator

Section on energy – different kinds of rock are used to tell about various energy sources

This race can be won by giving the right answers to questions posed on the screens adjacent to one of the tracks

Two Tubes, in which art videos about the future of mobility are shown that can be watched lying down under the tubes

Video projection inside a tube

The exibition is meant for visitors aged between 9 and 99

Façade of new building