On 1500 square meters of mall area supported by means of multimedia, the Europaallee will set new standards. iart has been commissioned to realize a multimedia concept which will provide an immersive experience that adapts dynamically to each daytime and season.
iart’s contribution of the multimedia and the corporate architecture concept to the shopping mall Stücki proved its competence and experience in the field of mall scenography. In contrast to the Stücki mall, the Europaallee will also provide soundscapes, and all media will be dynamically controlled. Because of the project’s complexity and the high quality requirements, Implenia wanted an interdisciplinary team to contribute ideas, engineering and design competences, and chose iart.